SEIO What? AI Is Reshaping SEO
If you talk to one of our clients, they’ll tell you we bring up Search Engine Optimization (SEO) many times in our conversations. Why? Because SEO has long been a major part of digital marketing strategies and is essential for driving organic traffic to a website. So of course, we’ve been following the conversation about AI and SEO — and how the two are colliding.
As artificial intelligence (AI) changes how we search, create, and consume information, SEO is evolving into something different. You may have heard (or maybe not) the latest buzzword: “SEIO” (Search Engine Intelligence Optimization) or “Generative Engine Optimization.” These terms reflect how AI is reshaping the SEO landscape. Given our obsession with SEO and curiosity about the hype around AI, we wanted to share our take.
What’s Changing
AI-powered search: Tools like ChatGPT, Perplexity, and Google’s AI overviews are serving direct answers instead of just links to information on a company’s page. This means traditional keyword stuffing alone won’t cut it.
Content quality matters now more than ever: AI tools scan and summarize across the web, so content that is unique, credible, and engaging will rise to the top.
Structured data and context: Search engines and AI assistants rely on context. This means metadata, alt text, FAQs, and schema markup are becoming more critical.
“Search engines are indexing machines. Metadata helps them understand your page, and when users click, stay, and engage, rankings rise. In today’s AI-driven internet, that’s the foundation of organic growth.” - Sadiq Pasha, SEO Specialist & Web Developer
Authority and trust: Just like before credibility, backlinks, and consistent expertise are key. What’s changing is how AI amplifies those signals.
What Businesses Should Do
Focus on expertise — Create content that reflects your industry authority and your lived experience.
Diversify formats — Video, blog posts, infographics, and podcasts give AI more signals to work with.
Be consistent — Content takes time, but quality beats quantity. One blog a month or a few social posts a week is better than daily filler or AI-generated fluff.
Think conversationally — Optimize for how people ask questions out loud, not just type them.
Invest in user experience — Fast load times, accessibility, and mobile-friendly design are no longer optional.
Let’s Talk About “Quality” Content in the Age of AI!
As we delved into SEIO, we asked a simple question: Does AI-generated content help or hurt your site’s SEO? Here’s what Google’s own AI Overview said:
“AI content can negatively impact your website's SEO if it is low-quality, inaccurate, or generic, but it can positively impact SEO when used as a tool to create high-quality, human-reviewed, and helpful content that adds significant value to your audience. Google's algorithms focus on helpful, reliable content created for people, not just for search rankings, so you must combine AI-generated text with human expertise and oversight to ensure accuracy, originality, and user satisfaction.”
The bottom line? Left unchecked, AI-generated content doesn’t pass the search engine smell test. Simply asking AI to “write a product description” or “blog post” isn’t enough. While AI can speed things up, it can also be inaccurate, lack your brand’s tone and voice, and fail to connect with your audience.
“You can stuff your content with keywords and use ChatGPT to write something passable, but unless your content is actually resonating with people, it won’t get the attention, clicks, and viewing time it deserves,” explains Caitlin Villareal, our Co-Founder and Content Strategist. “Our best-performing content for clients teases something inherently interesting, then delivers. That’s how we get 3-5 minute page visits on our blog posts, which in turn rewards our SEO efforts.”
That’s where we come in. MCA prides itself on strategic content writers who create copy in your unique tone and voice, content that resonates with the people you want to reach. We don’t take shortcuts. We combine high-quality content with top SEO expertise to make sure your brand shows up where it matters most.
The competition for attention online is fierce, but with the right content strategy, accessible user experience, and SEO, your brand doesn’t have to disappear into internet oblivion.
AI isn’t replacing SEO. It’s reshaping it. And the winners will be the ones who build strategies rooted in trust, depth, and authentic connection.
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